Hey everyone, welcome back to PushTheButton, your go-to subseries on OnTheHorizon. I’m Rahul, and I’m so excited to chat with you about what’s been happening in hospitality tech this week because wow, has it been a wild ride!

Let’s just start by saying what a week! If you thought things would slow down after HITEC 2025, you’d be wrong. The energy from Indianapolis is still buzzing through the industry, and I’ve got the inside scoop on all the latest moves, launches, and trends from June 20 right up to today.

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First off, let’s talk about the mood. Everyone’s fired up after HITEC. Nearly 6,000 pros and over 360 exhibitors came together to share ideas, swap stories, and dream up the future of hospitality. The big takeaway? AI and data are now as essential as a good night’s sleep for hoteliers, but the human touch? That’s still the heart of everything we do.

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Now, onto the news. Canary Technologies is on a roll. Fresh from that massive $80 million Series D, they’re pushing into new markets and doubling down on conversational AI and digital guest engagement. Imagine checking in with your voice, tipping digitally, or getting personalized recommendations all powered by Canary’s platform, which is now in over 20,000 hotels. That’s not just innovation, that’s transformation.

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And guess what? Amsterdam is stealing the spotlight this week. Tebi, an all in one hospitality operating system, just raised €30 million to take their AI powered platform global. They’re bringing together point of sale, payments, reservations, kitchen displays, inventory, and real time accounting all in one place. Onboarding is lightning fast, and operations are smarter than ever. Meanwhile, Aquablu secured €7 million to expand their smart water dispensers, helping hotels cut down on single use plastic and serve up flavored, vitamin infused water. Talk about a splash!

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Cloudbeds is making waves too. Their real time data integration with STR is now live, so hoteliers can see occupancy, ADR, and RevPAR metrics right in their PMS dashboards no more waiting for reports. That means faster, smarter decisions, and more time to focus on what really matters: your guests.

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Access Hospitality you know, the folks behind SHR, Guestline, and STAAH just launched their agentic AI booking engine. It’s embedded right on hotel websites, guiding guests through booking, upselling, and confirmation, all through natural conversation. No more static forms or third party redirects. Just smooth, seamless, and super smart.

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Duetto’s new Revenue & Profit Operating System is turning heads, combining AI powered pricing, forecasting, loyalty analytics, and profit insights into one powerful platform. Agilysys is right there too, with Intelligent Guest Profiles that sync guest data across every touchpoint F&B, spa, reservations, PMS so every stay feels personal and perfect.

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And let’s not forget the big picture: the global hospitality market is on the rise, projected to hit $5.7 trillion this year and $7.2 trillion by 2029. Sustainability, wellness, flexible booking, and tech are driving the bus. Guests expect tailored experiences, frictionless stays, and a little bit of magic and we’re here to deliver.

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Autonomous retail is popping up everywhere, with solutions like Amazon’s Just Walk Out making hotel shops more profitable and guest friendly. And have you heard about weather guarantees? Companies like WeatherPromise are paying guests if their trips get rained out, making shoulder season bookings a breeze.

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So, what’s next? More innovation, more personalization, and more energy. Hospitality is getting faster, smarter, and more exciting but the human touch is still what makes it all worthwhile.

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That’s it for this week’s PushTheButton. Thanks for tuning in, and remember: the future is happening now, and you’re part of it. Let’s keep the conversation going connect with me on LinkedIn, share your thoughts in the comments, and let’s shape the next big trend together.

Until next time, stay curious, stay bold, and keep pushing the button!

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